Words by Rachel Campbell
Food, cars and booze tend to dominate Super Bowl advertisements and 2013 was no exception. The Super Bowl is generally the most watched television broadcast in America each year, so companies take chances and pull out all of the stops when it comes to their commercials. Check out some of this year’s best:
A Spanish version of Fun.’s “We Are Young” was the perfect soundtrack to Taco Bell’s “Viva Young” commercial. See a group of retirement home residents living it up one taco at a time
Volkswagen’s “Get In. Get Happy” may have been the most controversial of the game day ads. The German car company embraced the stereotyped feel good attitude of Jamaica in its latest commercial.
Doritos left it up to their fans to make the commercials that aired during the game. Amateurs submitted their 30-second clip into a contest, with top two getting the silver screen treatment. “Goat 4 Sale” was the 2013 winner. This ad beat out the other four finalists, including “Fashionista Daddy,” Road Chip” and “Fetch”:
It’s the alpaca-lypse according to Lincoln Motor Company, who used tweets sent to @JimmyFallon to script their commercial. See how users #SteerTheScript with “Once Upon A Tweet.”
A classic case of rivalry may be the downfall of the Joe Montana salsa stain. See if the former San Francisco 49ers quarterback survives the power of Tide.
Go Daddy shows off both its smart and sexy sides with “Perfect Match.” Get up close and really personal with Walter and Bar Refaeli, an Israeli model who graced the cover of the “Sports Illustrated” swimsuit issue in 2009.
Bud Light makes you question how far you’d go for your favorite team to win. With a tagline of “It’s only weird if it doesn’t work,” and the target audience “for fans who do whatever it takes,” the beer company uses Stevie Wonder as the Mojo man. Follow “The Journey” below and be sure to check out “Lucky Chair.”
Hyundai took advantage of the cute kid factor with “Team.” Watch some kids take a break from bear wrestling and weightlifting to help a friend get back his football.
America’s favorite cookie shows that no one can contain their enthusiasm when it comes to the cream versus cookie battle in “Whisper Fight.”
Kia tells customers to “Respect the Tech” in their latest “Hotbots” commercial. See what happens when streaks and kicks grace the car’s exterior.
Food, cars and booze tend to dominate Super Bowl advertisements and 2013 was no exception. The Super Bowl is generally the most watched television broadcast in America each year, so companies take chances and pull out all of the stops when it comes to their commercials.