Over the past few years, you may have heard some rumors about Goodwill – which leaves the question, are they true?
The company is known for having thrift stores where donated items are sold, donation centers for people to drop items off at and providing opportunities for jobseekers.
Not all rumors are true though, so being able to tell fact from fiction will get readers the real answers.
Thrifting’s growing popularity
As the recognition for the need of a more sustainable fashion industry becomes more popular, many young adults have hopped on the trend of thrifting.
Generation Z has made it clear that being eco-friendly is important to their shopping experience, as secondhand and thrift stores have recently seen a boost in sales over the past few years.
Globally, the market for secondhand items is expected to reach $350 billion by the year 2027, as recently stated in a report by online secondhand store thredUP.
To locals of the Kent area, Goodwill is one of – if not, the most – popular thrift stores in the area.
The Rumors
Rumors about Goodwill regarding high pricing, very high salaries and it being a corporation, have been going on for quite a few years now.
Goodwill Industries of Greater Cleveland published an article in late 2020 addressing each of these rumors and states how each one is not true.
One rumor in specific about those who hold leader positions within the company, making extremely high salaries, is a common one to hear.
Many shoppers do not know that each Goodwill organization is independently owned with its own employees, board of directors and president.
Director of Public and Donor Relations at Goodwill Akron, JoLene Gordon, wants customers to know this, as it disproves more than just one rumor.
“Salaries are different from location to location, and it’s all publicly disclosed on a 990 on our website,” Gordon stated. “It’s 100% transparent and there is no corporate entity, we are an affiliate of Goodwill International.”
With that being said, each Goodwill can only speak for that organization itself because each one has a different owner and leaders.
The range of different experiences at various locations is apparent, although all are supposed to be following the same values and rules, given that owners vary by location.
As social media has become more prevalent in society, the spread of news has become faster than ever, whether the reported material is true or not.
Regarding Goodwill, there have also been questions over the past few years about their pricing and sustainability.
Gordon wants customers to know that the company does everything they can from a sustainability standpoint.
“Goodwill was founded on sustainability,” Gordon said. “It is a part of our heritage here.”
The Akron location has a pass in which all the items are taken through the store, where some end up in an outlet and are sold by the pound to try and keep materials out of landfills.
Concerning the topic of price, the company tries to be in line with the market without having excessive prices.
“The donations that come in are sold in our retail stores to fund our mission of helping people prepare for, find and retain employment,” Gordon said. “That money is all invested back into the community.”
Shoppers at Goodwill
Goodwill Industries prides itself on creating opportunities for locals and giving back to its community.
In its 2022 annual report, the company reported almost seven million pounds of material recycled and repurposed at the Goodwill located in Akron alone.
Many shoppers choose Goodwill due to its affordability, with quite a few locations across Ohio.
“I usually thrift at Goodwill because they contribute to helping others in the community,” shopper Nichole Delacruz explained. “I love that when I donate my clothes it can be found or given to people that can use it more than I did.”
Specifically in the Kent area, many customers are young adults and students looking for the more affordable clothing options.
Many Kent State students go to the Goodwill locations in Ravenna, Akron and Cuyahoga Falls, as these are closest to the university.
“I like to shop at Goodwill for furniture and décor,” Kent State student and shopper Mia Downing said. “Every time I shop here, I find new pieces for low prices that I can’t find anywhere else.”
Regarding thrift stores as a whole, a lot of the items are one-of-a-kind, making it nearly impossible to find these items in department stores or online.
What this means
Truthfully, the meaning of all of this varies based on the person, and where their opinion stands.
The values of Goodwill Industries are supposed to be followed by each independently owned organization, but that may not always be the case.
The company has said that they are here to look out for others and bring each community together.
Whether it’s Goodwill or a local thrift store, it doesn’t hurt to look up where one is going and see what the company stands for.
Thrifting, as a whole, is already a step in the right direction for the fashion industry, in terms of sustainability and ethical standing.
Although many rumors have been put out there, Goodwill Industries states that they have the evidence and facts to disprove them.
Niecy • Mar 8, 2025 at 2:18 pm
I love shopping at Goodwill. I also have donate many items. I have noticed that the prices have inflated beyond belief, especially when they are donations. Lately I give my donations to homes that will give my items to those who are in need.
Barbara • Dec 17, 2023 at 6:17 am
I have shopped at Goodwill for years in the Tiffin area and I have been seeing the prices going up all the time and the items are damaged and the clothing is also, but the prices are getting ridiculous. I can buy them new at other places. I don’t shop there much anymore.
Annette • Dec 14, 2023 at 1:43 am
Well the prices keeps going up! If people going to pay that much ? Why not buy it new! I think they should lower price for the needy . Thank you
Linda Riley • Dec 13, 2023 at 12:25 pm
Goodwill use to be a good place for people with a budget income. Some people only get a small amount of money a month. Dollar tree prices are low and they pay their workers. Also the things are brand new. Goodwill needs to lower prices.
Deborah • Dec 8, 2023 at 3:06 pm
I would guess that the private owners still have to pay for the use of the name (Goodwill) to the corporate office.
Nancy • Dec 8, 2023 at 2:33 pm
Our goodwill in coshocton Ohio doesn’t sell anything by the pound an they opened a new store an have the prices so jacked up so for people with little money it’s hard to spend money in there it’s pretty ridiculous an they don’t give nothing away for free I bought a powered scooter from there for 50 an got home it didn’t even work after they assured me it did an all sales are final best 50 I ever gave away. Lol
Marilyn King • Dec 8, 2023 at 11:47 am
Goodwill and Thrift Stores shouldn’t be used in the same sentence. Often times their prices are way out of line. If my local Thrift Store can sell for way less on donated items than what’s up with Goodwill? Also so they have 3 colored items on sale at a time!
Drew • Dec 7, 2023 at 5:37 pm
Goodwill is very high on prices of used (donated ( free ) to them and prices marked on items are higher than the original price that is still on the item .